Industry Research

Industry research / 1903 PR

Understand what is changing. Decide what comes next.

1903 PR examines competitive dynamics, customer behavior, audience perception, and emerging narratives to inform positioning, communications, and reputation decisions.

The intelligence framework

From market signals to informed decisions.

Competitive dynamics

The market question

Where can we establish a defensible position?

Strategic interpretation

Identify a credible point of difference.

Examine category expectations, competitor positioning, and the strengths your organization can demonstrate.

Competitive dynamics: from research to decision supportFour research inputs converge at interpretation. The highlighted path represents competitive dynamics, connecting research to a practical application.
Research inputsInterpretationDecision support

Practical applicationInform positioning and messages that explain a meaningful difference.

Customer behavior

The market question

What is influencing adoption and demand?

Strategic interpretation

Understand what shapes customer decisions.

Examine customer expectations, objections, and perceived risks to identify the barriers your communications need to address.

Customer behavior: from research to decision supportFour research inputs converge at interpretation. The highlighted path represents customer behavior, connecting research to a practical application.
Research inputsInterpretationDecision support

Practical applicationConnect messaging and market engagement to customer priorities.

Audience perception

The market question

What could strengthen or weaken trust?

Strategic interpretation

Recognize concerns that warrant attention.

Interpret changes in audience attitudes and stakeholder expectations to understand where perception and organizational intent diverge.

Audience perception: from research to decision supportFour research inputs converge at interpretation. The highlighted path represents audience perception, connecting research to a practical application.
Research inputsInterpretationDecision support

Practical applicationInform reputation priorities and stakeholder communications.

Emerging narratives

The market question

Which developments warrant a response?

Strategic interpretation

Identify conversations where you can contribute.

Track emerging themes and industry developments to assess their relevance to your organization, expertise, and audiences.

Emerging narratives: from research to decision supportFour research inputs converge at interpretation. The highlighted path represents emerging narratives, connecting research to a practical application.
Research inputsInterpretationDecision support

Practical applicationGuide timely campaigns, executive commentary, and thought leadership.

Industry research connects changes in the market to practical choices about what to communicate, where to focus, and which issues deserve attention.

Research advantage / 1903 PR

Turn market evidence into clear priorities.

1903 PR combines industry research, competitive intelligence, and stakeholder analysis to clarify what matters and inform positioning, communications, and reputation decisions.

Our research process

Ask better questions. Establish clearer priorities.

01 / Ask

Define the decision.

Identify the audiences and evidence needed to establish a focused research scope.

Illustrative research questionWhich aspects of our offering should lead our market positioning?

Ask: Define the decision.Muted inputs narrow into a research focus, followed by a gold output representing the defined scope.
Business questionResearch focusResearch scope

Research outputDefined research questions and scope.

02 / Interpret

Understand the implications.

Compare evidence and stakeholder perspectives to identify meaningful patterns. Assess their implications for competitive opportunities, emerging risks, and audience priorities.

Interpret: Understand the implications.Muted evidence paths converge into patterns, followed by a gold output representing strategic implications.
EvidencePatternsStrategic implications

Research outputKey findings and their implications.

03 / Act

Set communications priorities.

Translate the findings into practical recommendations. Clarify which issues warrant attention, which messages need to change, and where to focus communications efforts.

Act: Set communications priorities.Muted research findings inform a decision, then gold output branches represent practical priorities.
FindingsDecisionCommunications priorities

Research outputRecommended positioning and communications priorities.

Questions research helps answer.

  • Where can we establish a credible difference?
  • Which market developments warrant attention?
  • What do stakeholders need to understand?

Know what matters. Decide where to focus.

Start The Conversation

Start with the communications decision that matters most.

Whether the priority is visibility, reputation, growth, or alignment, 1903 PR helps organizations understand what needs to move and how to approach it.

Focus Clarity Credibility Momentum
Strategic Inquiry A focused first conversation about what needs to move.

A member of the 1903 PR team will review your note and follow up with the right next step.

Strategic Communications Expertise

Build the Communications Program Your Business Needs.

Explore the capabilities, experience, and results behind bespoke programs designed to strengthen reputation, influence markets, and support growth.

02 · Experience Relevant ExperienceExplore companies supported through direct engagements and client collaborations. Explore relevant experience 03 · Results Client ResultsSee communications strategy translated into visibility, credibility, and business momentum. View client results

Company experience may include direct engagements and work performed through client or agency collaborations.