Posts by 1903 Public Relations
Why Public Relations Can be More Beneficial than Marketing or Advertising to Your Business
By: 1903 Public Relations Public relations (PR), marketing, and advertising are some of the most common tools used by businesses in order to reach customers. All three are designed to raise awareness of a company or product in a positive manner and generally the company will target its message toward a particular audience or business…
Read MoreSuccessful Media Outreach Needs Creativity, Not Relationships
By: Katherine Verducci, CEO and co-founder of 1903 PR There is one question that we bump into with almost every new business pitch. “What relationships do you have with reporters in our industry?” Maybe it says something about my personality type, but I have to know someone pretty well to say I have a “relationship”…
Read MoreWhy Going with a Bigger PR Agency Isn’t the Best Approach for Small and Medium-Sized Businesses
By: Santiago Villegas, Co-Founder of 1903 Public Relations There is a common misconception when it comes to choosing public relations agencies that bigger is always better — which in my experience hasn’t been the case. For the most part, if you don’t have one of the biggest budgets, larger agencies may give you less attention.…
Read MoreInside the Agency: Co-Founder Santiago Villegas
Our Co-Founder Santiago Villegas reflects on the genesis of 1903 Public Relations, the achievements he’s had in the last year and what inspires him. My proudest moment would have to be the moment we decided to take the jump and actually start the company. I think many people say creating a company is something they…
Read MoreInside the Agency: CEO and Co-Founder Katherine Verducci
CEO and Co-Founder Katherine Verducci discusses what’s in store for 1903 PR, what makes a campaign truly effective and advice for younger PR professionals. I get excited by pulling off big, crazy ideas for our clients! The things we’ve done so far – perfectly orchestrated funding announcements, securing the cover of Forbes, creating a vertical…
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