Posts by 1903 Public Relations
Successful Public Relations: Essential to Business, and Worth Every Penny
By: Jackie Flaten, 1903 PR So you’ve decided to invest in public relations for your company. Congratulations! You’ve made a smart business decision that will pay off in many ways, now and for the long haul. Public relations services have the potential to broaden your market share, drive website traffic, increase sales, and paint a…
Read MoreWhy Securing Local Media Coverage is STILL Essential for a Brand’s Strategy
By: Jackie Flaten, 1903 PR In planning and developing a media strategy, going after the biggest fish doesn’t always make the most sense when aligning to overall business objectives. In fact, a single minded obsession with getting into top-tier outlets like the New York Times, Wall Street Journal, can derail a media campaign altogether. Your…
Read MoreThe 3 Most Important Elements of Successful National Media Relations
By: Cara Sutherlan, 1903 Public Relations Everyone wants to be the front page story on The New York Times. We want that for you too! Many prospective and current clients dream of being featured in top national tier media – the outlets that reach people all around the country (and often, the world) and grant…
Read MoreWhy Your PR Agency Should Manage Analyst Relations
By: Cara Sutherlan, 1903 Public Relations If you’re looking to propel brand awareness and sales leads through your communications strategy, an analyst relations (AR) program is a great investment that can further these goals. For those new to this term, AR involves developing and managing ongoing relationships with the analyst firms that cover your unique…
Read MoreYou’re in the News! Now The Real Work Begins – Getting the most out of your coverage
By Jackie Flaten, 1903 PR It’s always a thrill to see your business’s name in the press, whether it’s a story about your new product, a thought leadership article, or as part of a news roundup. It likely took a huge effort to land that piece of coverage, and now it’s out in the world.…
Read MoreKey Strategies for Effective Investor Communications
By: 1903 Public Relations In the U.S. there are over 50,000 venture-backed companies who all answer to their stakeholders. When money is invested, a number of terms are accepted and depending on the dollar amount, this can mean regular updates are required. Maintaining an open line of communication with business partners is a good policy…
Read MoreUnderstanding the ‘Wire’ and How it Can Impact your Media Strategy
By: 1903 Public Relations The term “put it on the wire” became recognizable amongst viewers of the Netflix show Inventing Anna, that dramatically retells the fraudulent escapades of Anna Delvey aka Anna Sorokin. For professionals in the public relations industry it has a less riveting meaning but nonetheless very important. For those unfamiliar or inexperienced…
Read MoreBest Methods for Measuring Success of PR Programs
By: Grace Decicco, 1903 Public Relations Public Relations (PR) is a powerful tool that, if leveraged correctly, can amplify the work of any type of organization and accelerate their efforts. While PR can do a lot, it’s important to remember that PR is not an overnight solution, but a journey that requires nurturing and consistency.…
Read MoreThe Top 20 PR Terms Businesses Should Know
By: Grace Decicco, 1903 Public Relations Businesses outside the communications and media space may be unfamiliar with the common jargon thrown around by PR professionals. Whether you are hiring someone to manage these necessary operational functions or outsourcing that work to an external agency, a foundational understanding of the lingo can help. Here’s a quick…
Read MoreHow Public Relations Can Advance Climate Tech Adoption
By: Grace Decicco, 1903 Public Relations The impact of climate change has been felt globally. This year has seen historic temperatures, and natural disasters related to climate change heavily impact the lives of millions around the world. Also in recent years, great strides have been made toward the development of climate technology designed to provide…
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