Posts by 1903 Public Relations
5 Common PR Mistakes Businesses Make (and How to Avoid Them)
Public relations is a powerful tool for shaping brand reputation, building credibility, and engaging audiences. However, many businesses make costly mistakes that can damage their brand image or render their PR efforts ineffective. To help you navigate the nuances of PR, here are five common mistakes businesses make—and how to avoid them. 1. Lack of…
Read MoreNational Vs. Local Media Coverage – Which Is Right for Your Business?
“If I was down to my last dollar, I would spend it on PR.” – Bill Gates In today’s media-sphere, news and stories travel at light speed across digital, broadcast, and print platforms, shaping perceptions in real time. That said, securing press coverage can be a transformative force for your business. Whether you’re launching a…
Read MoreThe PR Lessons From Coca-Cola’s Recent Controversy
Every brand is facing new pressure as culture shifts and financial markets become increasingly volatile. Professionals are navigating complex business decisions that can impact external perceptions and have serious consequences with consumers. Communicating the “why” behind changes and responding quickly to market confusion is more important than ever. For a quick case study, let’s review…
Read MoreBuilding Trust in a World Increasingly Filled with Misinformation
In today’s world, where information travels at the speed of a click, battling misinformation has become a constant challenge. For publications that seek to hold the trust of their audience, and for brands who want to share their stories this can feel like an uphill battle. How do you share your story? At 1903 Public…
Read MorePR in the Age of Social Media Activism
Let’s face it; the world is extremely online and social media isn’t just part of the conversation—it can drive it. In today’s connected ecosystem, public relations has become so much more than writing press releases or managing crises behind the scenes. It’s about showing up, connecting authentically with people, and aligning corporate values with what…
Read MoreThe Integral Role of Communications During Economic Downturns
In times of economic uncertainty, business owners are often faced with difficult financial decisions around cost reductions. When it comes to communications and media relations these are areas sometimes perceived as non-essential compared to operations or product delivery. However, cutting back on these crucial functions could leave your business more vulnerable. Here’s why you should…
Read MoreSix Steps for Managing Negative Reviews in the Digital Age For B2C Companies
In today’s extreme digital landscape, online reviews and public feedback can have a huge impact on how people see your business. A bad review or misstep can have a profound impact on others’ impression of your brand, making them think twice about choosing you. While every situation is different and requires thoughtful consideration, there are…
Read MoreHow Artificial Intelligence is Innovating the PR Landscape
By: 1903 Public Relations Artificial Intelligence (AI) is rapidly evolving and having an impact on industries across the board, making some processes faster, smarter, and more efficient. As a research, data and analysis tool, it seems prime to drive efficiency, while in the creative spaces it’s a bit more complicated. Copyright concerns, content ownership issues,…
Read MoreCrisis Management 101: Lessons from Recent Brand Scandals
By: 1903 Public Relations In our super-connected world, a brand’s image can crumble in seconds. One wrong move can lead to a public outcry, lasting damage, and a loss of trust. That’s why handling a crisis well is so important—yet, some brands still get it wrong. Here, we look at three major brand scandals from…
Read MoreDeveloping Cultural Sensitive Global PR Campaigns
By: Celeste Barron, 1903 Public Relations Global PR campaigns are an impactful way for brands to reach audiences across different countries and cultures—and much more accessible across the digital landscape. But for these campaigns to succeed, they need to really respect and understand the local culture of the audiences they’re hoping to reach. Overlooking cultural…
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