Posts by 1903 Public Relations
How Artificial Intelligence is Innovating the PR Landscape
By: 1903 Public Relations Artificial Intelligence (AI) is rapidly evolving and having an impact on industries across the board, making some processes faster, smarter, and more efficient. As a research, data and analysis tool, it seems prime to drive efficiency, while in the creative spaces it’s a bit more complicated. Copyright concerns, content ownership issues,…
Read MoreCrisis Management 101: Lessons from Recent Brand Scandals
By: 1903 Public Relations In our super-connected world, a brand’s image can crumble in seconds. One wrong move can lead to a public outcry, lasting damage, and a loss of trust. That’s why handling a crisis well is so important—yet, some brands still get it wrong. Here, we look at three major brand scandals from…
Read MoreDeveloping Cultural Sensitive Global PR CampaignsÂ
By: Celeste Barron, 1903 Public Relations Global PR campaigns are an impactful way for brands to reach audiences across different countries and cultures—and much more accessible across the digital landscape. But for these campaigns to succeed, they need to really respect and understand the local culture of the audiences they’re hoping to reach. Overlooking cultural…
Read MoreGreenwashing or Genuine? Helping Brands Talk Honestly About SustainabilityÂ
By: Celeste Barron, 1903 Public Relations As people become more aware of environmental issues, they increasingly want to support companies that truly care about the planet. “Going green” is no longer just a nice idea; it’s a necessity that consumers and enterprises are willing to invest in. But as more brands claim to be eco-friendly,…
Read More5 Reasons Companies Hesitate to Hire a PR Agency — and The 5 Reasons They Should
By: Celeste Barron, 1903 Public Relations Public relations (PR) can be a game-changer for businesses looking to build their reputation, attract media attention, or manage a crisis. However, many companies hesitate to bring on a PR agency, often due to misconceptions, concerns, or past experiences. Let’s break down five most common reasons companies refrain from…
Read MoreChanging Newsrooms and Increasing Competition Shift Expectations for PR Outreach
By: Santiago Villegas, 1903 Public Relations The media industry is arguably one of the most influential, yet heavily downsized, spaces in the past few decades. Acquisitions, shutdowns, mergers, and layoffs have picked away at the foundation of journalism, causing major changes in the ways news is produced and consumed. The thinning of the media workforce…
Read MoreHow Thought Leadership Establishes Your Brand as an Industry Leader
By: Celeste Barron, 1903 Public Relations In today’s world of constant noise—endless notifications, flashy ads, and fierce competition—how does a brand truly rise above it all? It’s no longer enough to simply sell a product. Consumers are seeking more. The brands that stand out are those that lead with purpose and clarity. They are intentional…
Read MoreHow Companies can Make the Most Out of Trade Shows and Events with Public Relations
By: Celeste Barron, 1903 Public Relations Trade shows and industry events are great opportunities for businesses to connect with new people, show off their products, and grow their brand. But just showing up isn’t enough to leave a lasting impression. To truly stand out, businesses need to use Public Relations (PR) strategies to get noticed…
Read MoreThe Considerations When Engaging with a PR Agency and how to Measure the Value it Brings to Your Company
By: Santiago Villegas, 1903 Public Relations One of the continued challenges we often face when entering into conversations, especially with those that have never had direct experience with the function of Public Relations (PR), is executives not having a firm grasp as to the benefit or use of PR in their overall business strategy. To…
Read More1903 PR’s Greatest Hits: Looking Back at Years of PR Achievements for Clients
By: 1903 Public Relations 1903 Public Relations was founded in 2019 with the idea that PR could be leveraged to profoundly change the face of business in the media. We’re celebrating nearly six years of client successes and real-world business results – so please enjoy our greatest hits (so far!) and see what we’re capable…
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