Posts by 1903 Public Relations
Changing Newsrooms and Increasing Competition Shift Expectations for PR Outreach
By: Santiago Villegas, 1903 Public Relations The media industry is arguably one of the most influential, yet heavily downsized, spaces in the past few decades. Acquisitions, shutdowns, mergers, and layoffs have picked away at the foundation of journalism, causing major changes in the ways news is produced and consumed. The thinning of the media workforce…
Read MoreHow Thought Leadership Establishes Your Brand as an Industry Leader
By: Celeste Barron, 1903 Public Relations In today’s world of constant noise—endless notifications, flashy ads, and fierce competition—how does a brand truly rise above it all? It’s no longer enough to simply sell a product. Consumers are seeking more. The brands that stand out are those that lead with purpose and clarity. They are intentional…
Read MoreHow Companies can Make the Most Out of Trade Shows and Events with Public Relations
By: Celeste Barron, 1903 Public Relations Trade shows and industry events are great opportunities for businesses to connect with new people, show off their products, and grow their brand. But just showing up isn’t enough to leave a lasting impression. To truly stand out, businesses need to use Public Relations (PR) strategies to get noticed…
Read MoreThe Considerations When Engaging with a PR Agency and how to Measure the Value it Brings to Your Company
By: Santiago Villegas, 1903 Public Relations One of the continued challenges we often face when entering into conversations, especially with those that have never had direct experience with the function of Public Relations (PR), is executives not having a firm grasp as to the benefit or use of PR in their overall business strategy. To…
Read More1903 PR’s Greatest Hits: Looking Back at Years of PR Achievements for Clients
By: 1903 Public Relations 1903 Public Relations was founded in 2019 with the idea that PR could be leveraged to profoundly change the face of business in the media. We’re celebrating nearly six years of client successes and real-world business results – so please enjoy our greatest hits (so far!) and see what we’re capable…
Read MoreSuccessful Public Relations: Essential to Business, and Worth Every Penny
By: Jackie Flaten, 1903 PR So you’ve decided to invest in public relations for your company. Congratulations! You’ve made a smart business decision that will pay off in many ways, now and for the long haul. Public relations services have the potential to broaden your market share, drive website traffic, increase sales, and paint a…
Read MoreWhy Securing Local Media Coverage is STILL Essential for a Brand’s Strategy
By: Jackie Flaten, 1903 PR In planning and developing a media strategy, going after the biggest fish doesn’t always make the most sense when aligning to overall business objectives. In fact, a single minded obsession with getting into top-tier outlets like the New York Times, Wall Street Journal, can derail a media campaign altogether. Your…
Read MoreThe 3 Most Important Elements of Successful National Media Relations
By: Cara Sutherlan, 1903 Public Relations Everyone wants to be the front page story on The New York Times. We want that for you too! Many prospective and current clients dream of being featured in top national tier media – the outlets that reach people all around the country (and often, the world) and grant…
Read MoreWhy Your PR Agency Should Manage Analyst Relations
By: Cara Sutherlan, 1903 Public Relations If you’re looking to propel brand awareness and sales leads through your communications strategy, an analyst relations (AR) program is a great investment that can further these goals. For those new to this term, AR involves developing and managing ongoing relationships with the analyst firms that cover your unique…
Read MoreYou’re in the News! Now The Real Work Begins – Getting the most out of your coverage
By Jackie Flaten, 1903 PR It’s always a thrill to see your business’s name in the press, whether it’s a story about your new product, a thought leadership article, or as part of a news roundup. It likely took a huge effort to land that piece of coverage, and now it’s out in the world.…
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