Posts by 1903 Public Relations
The Step-by-Step Journey of Hiring a PR Agency
Hiring a public relations (PR) firm can help your business get noticed, tell your story, and connect with the right audience. Whether you’re a small business owner or part of a large enterprise, partnering with a PR agency is a smart move. If you’ve never worked with one before, here’s a simple breakdown of what…
Read MoreWhy Award Programs Should Be Part of Your Growth Plan
When companies plan growth, they normally focus on product improvement, marketing, or expanding the team. But there’s one thing businesses sometimes overlook: awards. Getting recognized by respected third-party organizations isn’t just a nice pat on the back—it can actually help you sell more, hire better people, and get noticed by target audiences. According to the…
Read MoreHow to Turn a Viral Moment into a Long-Term Brand Asset
Going viral on social media can be both adrenaline-inducing and overwhelming. One minute, your brand is the center of attention; the next, the internet has moved on to a new viral dancing trend. But a viral moment doesn’t have to be a one-time win—it can serve as a foundation for long-term brand growth. Here’s how…
Read MoreSigns Your Company Needs a Corporate Communications Overhaul
Clear and consistent internal communication is the bedrock of a thriving business—like the steel framework of a skyscraper, it holds everything together, ensuring stability, alignment, and growth. When employees understand company goals, values, and expectations, they feel more engaged, aligned, and motivated. Many businesses struggle with poor communication without realizing it, which can cause confusion,…
Read MoreStrategies CEOs Can Use to Improve Their Public Speaking Skills
Public speaking whether that be in front of a crowd, reporters, staff, or key stakeholders is an important skill for any CEO. However, many still find it challenging. Even experienced leaders can feel nervous, have trouble getting their point across, or failing to keep their audience interested. The good news is that with the right…
Read MoreHow To Leverage Internal PR to Boost Brand
In today’s extremely online world, brand messages shared by employees have a 561% greater reach and receive eight times more engagement compared to those shared through official brand channels. This makes employee advocacy a powerful way to enhance credibility and amplify a company’s message. People trust recommendations from real individuals more than traditional ads. When…
Read MoreHow to Build a Media Kit That Grabs Attention
So you just got some great interest from reporters! Awesome! Nice work. But now press contacts are asking for your media kit—what next? A stellar media kit can make all the difference in keeping the momentum going and making the most of your media exposure. It ensures that journalists, influencers, and potential partners have everything…
Read More5 Common PR Mistakes Businesses Make (and How to Avoid Them)
Public relations is a powerful tool for shaping brand reputation, building credibility, and engaging audiences. However, many businesses make costly mistakes that can damage their brand image or render their PR efforts ineffective. To help you navigate the nuances of PR, here are five common mistakes businesses make—and how to avoid them. 1. Lack of…
Read MoreNational Vs. Local Media Coverage – Which Is Right for Your Business?
“If I was down to my last dollar, I would spend it on PR.” – Bill Gates In today’s media-sphere, news and stories travel at light speed across digital, broadcast, and print platforms, shaping perceptions in real time. That said, securing press coverage can be a transformative force for your business. Whether you’re launching a…
Read MoreThe PR Lessons From Coca-Cola’s Recent Controversy
Every brand is facing new pressure as culture shifts and financial markets become increasingly volatile. Professionals are navigating complex business decisions that can impact external perceptions and have serious consequences with consumers. Communicating the “why” behind changes and responding quickly to market confusion is more important than ever. For a quick case study, let’s review…
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