Posts by 1903 Public Relations
The Integral Role of Communications During Economic Downturns
In times of economic uncertainty, business owners are often faced with difficult financial decisions around cost reductions. When it comes to communications and media relations these are areas sometimes perceived as non-essential compared to operations or product delivery. However, cutting back on these crucial functions could leave your business more vulnerable. Here’s why you should…
Read MoreSix Steps for Managing Negative Reviews in the Digital Age For B2C Companies
In today’s extreme digital landscape, online reviews and public feedback can have a huge impact on how people see your business. A bad review or misstep can have a profound impact on others’ impression of your brand, making them think twice about choosing you. While every situation is different and requires thoughtful consideration, there are…
Read MoreHow Artificial Intelligence is Innovating the PR Landscape
By: 1903 Public Relations Artificial Intelligence (AI) is rapidly evolving and having an impact on industries across the board, making some processes faster, smarter, and more efficient. As a research, data and analysis tool, it seems prime to drive efficiency, while in the creative spaces it’s a bit more complicated. Copyright concerns, content ownership issues,…
Read MoreCrisis Management 101: Lessons from Recent Brand Scandals
By: 1903 Public Relations In our super-connected world, a brand’s image can crumble in seconds. One wrong move can lead to a public outcry, lasting damage, and a loss of trust. That’s why handling a crisis well is so important—yet, some brands still get it wrong. Here, we look at three major brand scandals from…
Read MoreDeveloping Cultural Sensitive Global PR CampaignsÂ
By: Celeste Barron, 1903 Public Relations Global PR campaigns are an impactful way for brands to reach audiences across different countries and cultures—and much more accessible across the digital landscape. But for these campaigns to succeed, they need to really respect and understand the local culture of the audiences they’re hoping to reach. Overlooking cultural…
Read MoreGreenwashing or Genuine? Helping Brands Talk Honestly About SustainabilityÂ
By: Celeste Barron, 1903 Public Relations As people become more aware of environmental issues, they increasingly want to support companies that truly care about the planet. “Going green” is no longer just a nice idea; it’s a necessity that consumers and enterprises are willing to invest in. But as more brands claim to be eco-friendly,…
Read More5 Reasons Companies Hesitate to Hire a PR Agency — and The 5 Reasons They Should
By: Celeste Barron, 1903 Public Relations Public relations (PR) can be a game-changer for businesses looking to build their reputation, attract media attention, or manage a crisis. However, many companies hesitate to bring on a PR agency, often due to misconceptions, concerns, or past experiences. Let’s break down five most common reasons companies refrain from…
Read MoreChanging Newsrooms and Increasing Competition Shift Expectations for PR Outreach
By: Santiago Villegas, 1903 Public Relations The media industry is arguably one of the most influential, yet heavily downsized, spaces in the past few decades. Acquisitions, shutdowns, mergers, and layoffs have picked away at the foundation of journalism, causing major changes in the ways news is produced and consumed. The thinning of the media workforce…
Read MoreHow Thought Leadership Establishes Your Brand as an Industry Leader
By: Celeste Barron, 1903 Public Relations In today’s world of constant noise—endless notifications, flashy ads, and fierce competition—how does a brand truly rise above it all? It’s no longer enough to simply sell a product. Consumers are seeking more. The brands that stand out are those that lead with purpose and clarity. They are intentional…
Read MoreHow Companies can Make the Most Out of Trade Shows and Events with Public Relations
By: Celeste Barron, 1903 Public Relations Trade shows and industry events are great opportunities for businesses to connect with new people, show off their products, and grow their brand. But just showing up isn’t enough to leave a lasting impression. To truly stand out, businesses need to use Public Relations (PR) strategies to get noticed…
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