PR Package – The Introduction

The Introduction Package

Make your announcement matter beyond launch day.

A focused 4–6 week media relations engagement that transforms one business moment into a credible narrative, targeted industry visibility, and professionally managed media opportunities.

1Announcement

Up to 50Vetted Journalists

Up to 6Qualified Opportunities

4–6Week Engagement

A Strategic Entry Point

Build the credibility your next move requires.

For organizations with a timely story and no room for unfocused outreach. We shape the angle, prepare the materials, and connect your announcement with up to 50 carefully selected journalists.

LaunchesFunding announcementsCompany milestonesMarket expansion

What’s Included

From announcement to media opportunity.

Shape the news, position the story, reach the media, and manage every qualified opportunity.

Find the Business Story

Identify the market relevance, audience, and strongest reason for journalists to care.

Business relevance
Newsworthy angle

Build the Narrative

Develop the press release, message, supporting context, and spokesperson framing.

One Press Release
Approximately 400 words
One round of edits

Activate the Media

Conduct focused outreach to up to 50 vetted journalists.

Up to 50 journalists
Target industry

Manage the Opportunity

Coordinate responses, interviews, follow-up, spokesperson preparation, and reporting.

Media liaison
Biweekly coordination

Target Media: focused outreach

One announcement: one central news moment

Contributed articles: drafted by the agency

The Opportunity

Focused outreach. Qualified opportunities. Clear reporting.

We pursue up to six qualified interview or contributed-article opportunities. Editorial decisions remain with each publication, but every outreach decision is deliberate, relevant, and professionally managed.

Targeted outreach50Carefully vetted journalists.

Opportunity goal6Qualified interview or contributed-article opportunities.

Campaign cadenceEvery 2 weeksReporting, coordination, and clear next steps.

Campaign Timeline4–6 Weeks

Investment$13,500

EngagementOne Focused Launch

Start The Conversation

Start with the communications decision that matters most.

Whether the priority is visibility, reputation, growth, or alignment, 1903 PR helps organizations understand what needs to move and how to approach it.

Focus Clarity Credibility Momentum

Strategic Inquiry A focused first conversation about what needs to move.

A member of the 1903 PR team will review your note and follow up with the right next step.

Choose Your Communications Priority

Move reputation and demand forward.

Choose focused support for the priority in front of you, from building the reputation that earns attention to activating that attention through strategic marketing.

Reputation

Attention

Action

Build Influence