What’s Included:

Six Media Campaigns: We’ll develop and execute two distinct PR pushes—each with its own angle, pitch, and outreach strategy—spaced strategically across your 6-month commitment.

Press Release: An up to 800-word release written by senior PR professionals who specialize in turning your news into a story that grabs a reporter’s attention. We’ll craft your announcement with the right angle, tone, and relevance to ensure it’s not just newsworthy but also engaging, making it more likely to land in identified publications.

• • Two Round of Edits: Fine-tuning your press release to align with your feedback and evolving goals.

Media Strategy & Positioning: We’ll help shape the narrative behind your news—identifying the strongest angle, timing, and framing to align with what journalists in your industry are actively looking for. This ensures your outreach is not only professional, but purposeful.

Ongoing Press Strategy & Story Development: We continuously surface and shape media-worthy narratives to keep your brand top of mind.

Media Training: We’ll prepare your spokespeople for interviews with a focused, one hour session every six months that covers messaging, delivery, and on-the-record best practices.

Full-Scale Media Outreach: Outreach to up to 30 relevant reporters per campaign, including national media, trade publications, and local outlets as appropriate.

Media Liaison & Interview Support: Manage journalists expressing interest, we’ll handle the logistics—scheduling interviews, preparing you with background, and managing follow-up communication to keep a positive relationship.

Coverage Tracking & Reporting: If your story lands, we’ll notify you immediately with the article name, publication, and a direct link—so you know exactly where your brand showed up and can share the win confidently.

Lite Speaking & Awards Program: We identify, draft and submit up to two high-impact speaking or award opportunities per month—12 total over six months—to further elevate your leadership profile. 

Account Administration: The agency will ensure that the account is properly staffed to execute strategies. We handle timelines, deliverables, and day-to-day coordination—keeping everything on track, organized, and moving forward. We will hold quarterly corporate updates/brainstorms and weekly 30 minute PR meetings.