Build media momentum that compounds.
Two connected campaigns that sharpen your market position, create timely reasons for reporters to engage, and build visibility beyond a single announcement.
Create lasting relationships with the audiences that matter.
The Launch Package is for brands ready to establish authority, earn recognition, and show up with a clear point of view. Across two campaigns, 1903 PR develops the strategy, messaging, materials, and media outreach needed to place your story in the right conversations.
Two distinct stories. One connected strategy.
Each campaign has its own angle, pitch, and outreach plan, timed across the two-month engagement to build momentum instead of creating a single spike in attention.
Establish the Narrative
Define the strongest story, prepare spokespeople, and introduce the organization to priority reporters.
Expand the Conversation
Build on early interest with a second angle, broader context, and renewed media outreach.
Strategy, preparation, outreach, and follow-through.
01Position the Story
Clarify the story and establish why it matters now.
- Media strategy, narrative positioning, timing, and framing
- Up to 600-word press release with two rounds of edits
02Prepare the Voice
Equip spokespeople to communicate with clarity and confidence.
- Focused one-hour media training session
- Messaging, delivery, interview preparation, and on-the-record guidance
03Activate the Media
Reach the reporters and publications most relevant to each story.
- Outreach to up to 35 vetted reporters per campaign across relevant Tier 1, Tier 2, and Tier 3 publications
- Reporter selection based on subject-matter relevance, audience fit, and likelihood of interest
04Manage the Momentum
Coordinate every opportunity and keep progress visible.
- Journalist liaison, scheduling, interview support, and follow-up
- Coverage tracking, campaign reporting, account administration, and bi-weekly meetings
Focused outreach. Credible opportunities. Momentum you can build on.
We pursue up to 10 qualified media opportunities, including interviews or contributed articles with relevant trade and vertical outlets. Every outreach decision is deliberate, relevant, and professionally managed.
Earned media coverage and final editorial decisions remain at each publication’s discretion and cannot be guaranteed.
A stronger foundation for every conversation that follows.
Senior strategy, campaign development, outreach, opportunity management, reporting, and bi-weekly counsel are included.
Start The Conversation
Start with the communications decision that matters most.
Whether the priority is visibility, reputation, growth, or alignment, 1903 PR helps organizations understand what needs to move and how to approach it.
A member of the 1903 PR team will review your note and follow up with the right next step.
Move reputation and demand forward.
Choose focused support for the priority in front of you, from building the reputation that earns attention to activating that attention through strategic marketing.
Earn the Trust That Moves Decisions
Strengthen credibility, position leaders, and earn visibility with the customers, investors, partners, and employees who matter.
Media relations • Executive positioning • Strategic counsel Explore PR Services Create DemandTurn Positioning Into Momentum
Transform your strategy into content and audience programs that create engagement, support sales, and sustain growth.
Content strategy • Sales enablement • Audience programs Build Demand