Creating Lasting Relationships With Target Audiences
The Introduction Package is designed for brands ready to make a strong impression and build credibility where it counts. It’s ideal for companies looking to establish themselves as serious players and earn recognition among trusted voices in their space. This is your entry point into strategic visibility—positioning your brand with clarity, professionalism, and purpose. It helps your brand appear up in the right places, with the right message, to the right people who can motivate deals and collaborations.
What’s Included:
Two Media Campaigns: We’ll develop and execute two distinct PR pushes—each with its own angle, pitch, and outreach strategy—spaced strategically across your 2-month commitment.
Press Release: An up to 600-word release written by senior PR professionals who specialize in turning your news into a story that grabs a reporter’s attention. We’ll craft your announcement with the right angle, tone, and relevance to ensure it’s not just newsworthy but also engaging, making it more likely to land in identified publications.
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- Two Round of Edits: Fine-tuning your press release to align with your feedback and evolving goals.
Media Strategy & Positioning: We’ll help shape the narrative behind your news—identifying the strongest angle, timing, and framing to align with what journalists in your industry are actively looking for. This ensures your outreach is not only professional, but purposeful.
Media Training: We’ll prepare your spokespeople for interviews with a focused, one hour session that covers messaging, delivery, and on-the-record best practices.
Media Outreach Outreach Across Up to 3 Industries: We’ll pitch your story to up to 15 carefully vetted journalists at key trade publications. We will focus on publications within three identified industries.
Media Liaison & Interview Support: Manage journalists expressing interest, we’ll handle the logistics—scheduling interviews, preparing you with background, and managing follow-up communication to keep a positive relationship.
Coverage Tracking & Reporting: If your story lands, we’ll notify you immediately with the article name, publication, and a direct link—so you know exactly where your brand showed up and can share the win confidently.
Account Administration: The agency will ensure that the account is properly staffed to execute strategies. We handle timelines, deliverables, and day-to-day coordination—keeping everything on track, organized, and moving forward. We will hold bi-weekly 30 minute PR meetings to keep you up to date as we move forward.
Timeline:
4–6 weeks per campaign: A thoughtful, strategic rollout—not rushed, not random—ensuring maximum relevance and precision.
What You Should Expect:
We aim to secure up to six media opportunities, such as interviews or contributed articles, with relevant trade/vertical media outlets. If a publication is interested in a bylined piece, we’ll draft the article and manage the process from start to finish—the client will review and approve the content before submission. For interviews, we’ll help prepare spokespeople so they’re ready to represent the brand confidently and effectively.
Commitment:
2 month minimum
Cost:
- $10,000/Month
If You Are Interested? Reach out today
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