For growing businesses, getting attention from local news is a great first step. It helps people get to know your brand, builds trust in your community, and can bring your first wins. Local media coverage can show that you’re a leader in your area, lead to helpful partnerships, and grow your customer base. These early wins matter—but they’re just the beginning.
Once you’ve done well locally, the next big goal is national media coverage. This can take your brand to new markets, attract investors, and make your voice heard on a bigger stage.
At this point, many business leaders ask: How do we get noticed nationally? The key is having a solid plan, clear messaging, and patience. Making the jump from local buzz to the national stage takes smart thinking and knowing how to share your story in a way that connects with people all over the country.
Tell Your Story in a Way That Matters Nationally
Big media outlets don’t just want feel-good success stories—they want stories that matter to a wide audience. Try to link your company’s journey to something bigger, like industry trends or national challenges. Maybe you’re solving a common problem in a new way or created something new that hasn’t existed before. That’s what national reporters are looking for.
Get Your Materials in Order
National reporters don’t have time to chase down the basics. Make sure you’ve got your brand story ready, some good photos, short bios of your team, available spokespeople, stats to back up your success, and a short, clear press kit. Make it easy for reporters to say yes.
Prep Your Team to Be the Face of Your Brand
If someone from your team is going to speak to the media, they need to be ready. That means clear, confident, and quick with memorable quotes. A little media training goes a long way to help your leaders feel and look prepared.
Reach Out to the Right People
National media isn’t about sending out hundreds of emails. It’s about finding the right journalists and building relationships. Learn what they write about and when to reach out. A good PR firm can help here—they already know who to call.
Use Your Local Wins to Show You’re Ready
Don’t hide the fact that you’ve done well locally—use it! National media likes to feature businesses that start small and grow. Share your results, stories from customers, and any positive change you’ve made in your community.
Stick With It
Going national doesn’t happen overnight. You might not land a spot in the Wall Street Journal right away, but with steady effort and the right message, you’ll start to get noticed.
At 1903 Public Relations, we help growing companies go from local standouts to national names. If your business is ready to take that step, we’re here with the tools, stories, and media connections to help you get there.
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