How To Leverage Internal PR to Boost Brand

In today’s extremely online world, brand messages shared by employees have a 561% greater reach and receive eight times more engagement compared to those shared through official brand channels. This makes employee advocacy a powerful way to enhance credibility and amplify a company’s message.

People trust recommendations from real individuals more than traditional ads. When employees promote their company, it feels more genuine, helping to build trust and make the brand more relatable.

How Employees Help Spread the Word

When employees talk positively about their workplace, it makes the company look more human and trustworthy. In fact, 65% of companies report increased brand recognition after implementing formal employee advocacy programs, proving its effectiveness in reaching wider audiences. But it’s not just good for the company—it helps employees too! A study found that 86% of employee advocacy participants experienced a positive impact on their careers, including expanded professional networks and improved job performance.

How Communication/PR Teams Can Create Employees Advocates

Communication and/or public relations teams play a key role in developing and deploying successful employee advocacy programs. Here’s how:

Educate Employees: Many employees don’t realize the impact they can have. PR teams can provide training on how to share company news in an authentic way that aligns with the company’s brand.

Provide Shareable Content: Employees are more likely to post about their workplace if the content is interesting and easy to share. PR teams can create engaging posts about industry trends, company achievements, and employee stories.

Track Results and Improve: PR teams should monitor how well the advocacy program is working by tracking shares, engagement, and feedback. This helps refine strategies over time.

The Future of Employee Advocacy

As workplace culture evolves, employee considerations are becoming increasingly important. Companies that give employees the right tools and encouragement will see better engagement, stronger brand loyalty, and a more relatable image.

At 1903 Public Relations, we help businesses create strategies that empower employees to share their stories in an authentic way—which contributes to larger marketing strategies trying to foster brand awareness. When employees feel valued and inspired, they become the best marketing tool a company can have.

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